Home' Future Freight Networks : Yearbook 2013 Contents 36
The logistics industry is behind other
industries on technology, several speakers
told the ALC Forum in the opening ITC
session, including Maria Palazzolo of GS1
(Global Standard 1).
Palazzolo told the Forum that companies
in the logistics industry were wrong to
rebuff cooperation with their competitors
in the belief that there might be some
competitive advantage in doing so.
To improve productivity and ef ciency,
systems have to talk to each other, she
said. But there is still reluctance from
many industry members to share business
information using new technologies.
To illustrate her point, Ms Palazzolo cited
the example of retailers who agreed
upon scanners at point of sale around 40
Palazzolo also congratulated ALC on its
supply chain standards working group,
but called for a renewed emphasis by
business to carry through and adopt the
working group's outputs.
Telstra Executive Charlie Macdonald, who
chaired the session, said that in the past
couple of years there had been a massive
acceleration in mobility.
Smartphones, tablets and machine-
to-machine communications have all
changed the way we work, live and shop.
Cloud computing has provided more
dynamism to our industry. These things
have come from the consumer world, but
have great uses in industry.
But, he warned, take-up in the freight
logistics industry was relatively slow.
He asked the audience if their companies
used social media signi cantly. Only two
hands were raised.
Steven Asnicar, Director at Chain of
Responsibility Australia, said there was a
need for simpler technology that people
can use, particularly in light of the fact
that the logistics industry is the slowest
industry to take up new technology.
This is not made any easier by complex data
sets and systems that are not standard.
To counter this, he argued the bene ts of
using a simple smartphone application to
help drivers calculate fatigue.
Currently, every state has different
requirements -- totalling 46 algorithms
that no-one can understand. As a result,
asking drivers to manage fatigue is too
dif cult. We should drive change, and use
information technology to do it.
Darren O'Connor, Chief Information
Of cer at The Reject Shop, spoke (via
video) of the importance of productivity
and visibility from a retailer's point of
view. He gave the example of recent
oods, and the need to track and reroute
Michael Alf, Manager IT PMO at Asciano,
said the challenge is to get competitors
to cooperate on compatible technology. It
did happen at CEO level with producers in
Europe in supply chain management, but
only some logistics companies joined.
Neil Temperley, Leader of the Future
Logistics Living Lab at NICTA, gave an
example of the four big banks saving
$50 million per year with shared data
for mortgages. More of that, he argued,
should be done in the logistics industry.
Chris Koniditsiotis, the CEO of Transport
Certi cation Australia, said the ICT
environment lets us merge safety,
compliance and productivity as part of
one total solution, rather than as discrete
systems that do not talk to each other, or
as separate activities.
Steve Gunn, General Manager PBLIS,
Sydney Ports Corporation, said self-
interested participants are only interested
in how they will be affected, rather than
looking at the ef ciency of the whole
Port Botany has a challenge in getting
data and working out what to do. Trucks
will be late or early, depending on traf c
ows, so timing has to be adjusted. The
port has to know where the truck is in
order to get the container ready when the
truck is there.
Discussion from the oor focused on how
best to harness the enormous productivity
and ef ciency bene ts that can be
gleaned from new technologies, such as
Twitter, smartphones and apps.
Michael Alf stressed the potential of
social media in the logistics chain.
There have been 168 billion tweets
since 2008 on Twitter. Many industries
use it for load planning to see where
goods are. He added that it could also
be used to improve safety, as you can
communicate in real time around the
world. Unfortunately, Australian industry
Steven Asnicar agreed that social media is
one of the tools we need to attract more
young people to the industry.
A smarter supply chain using information and
Maria Palazzolo, Global Standard 1; Michael Alf, Asciano; Neil Temperley,
NICTA; Chris Koniditsiotis, Transport Certification Australia; Steve Gunn,
PBLIS; Charlie Macdonald, Telstra; Steven Asnicar, CoR Australia.
continued on page 40
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