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Future Freight Networks : Yearbook 2012
64 FORUM 2012 SESSION 7 Technology was at the centre of the final session of the Forum. Chaired by Michael Haines, CEO Vanzi, panellists included Garry Bowditch, CEO, SMART Infrastructure Facility; Chris Koniditsiotis, CEO, Transport Certification Australia; Dr Ben Guy, Managing Director, Urban Circus; Maria Palazzolo, CEO, GS1 Australia; Dr Glen Geers, Technology Director, Infrastructure, Transport and Logistics, NICTA; and Charlie Macdonald, National General Manager for Transport and Logistics, Telstra. The session highlighted how smartphones and consumer demand for information on the go means that the mobile data task doubles in Australia every eight months. It also underlined the importance of sharing data between customers and providers; a point echoed by Mr Macdonald from Telstra. Urban Circus's Dr Guy discussed how powerful computer imaging could bring modelling of rail or residential complexes forward in the planning process, cutting Session 7 Panel discussion The role of Information Communications Technology in Improving Supply Chains SMARTER SUPPLY CHAINS time, expense and complexity as well as nipping potential problems in the bud. Three-dimensional modelling and crowdsourcing can improve the accuracy of modelling and improve quality of life for people affected by projects. 'Planning takes 10 times too long, costs 10 times too much and is 10 times too complex,' he said. The topic of telematics was also addressed, with Mr Haines saying that the ecosystem of apps is 'driving transport'. Mr Koniditsiotis called it a quiet evolution in the road transport sector, pointing out exactly how far we've come since the first mobile telephone call made from a car in St Louis in 1946. 'A national standard for telematics recognised by governments provides assurance, and it provides a nationally agreed platform for telematics to form an integral part of the supply chain.' Dr Geers from NICTA also encouraged innovation in the industry, stating that it continues to underpin productivity growth and economic success at both a national and state level. 'ICT is not just cool tech -- iPhones, iPads, Androids, et cetera -- it is that, and more: cool software techniques, superior optimisation techniques, drilling into data in new and informative ways through machine learning techniques, seeing the world in smarter ways with leading computer vision, and leveraging control and signal processing, networks and software systems in new and more productive ways,' Dr Geers said. So how is the transport and logistics sector embracing these new technologies? Ms Palazzolo from GS1 Australia commented that the T&L sector is working to improve its supply chains, but today T&L does not have a common agenda, as other primary industries do, to adopt GS1 Standards, and is therefore at odds with the rest of Australian industry. 'Support is needed to address this gap', Ms Palazzolo said.